Southern Motion Leather Sectional - color wearing off.

[Questions!]

I have a fairly new couch but where my husband sits; the dye is starting to wear off; can you direct me on how to choose the correct dye? Would there be a tag under a seat stating type of leather it is?

Here are few pictures of the couch. Tonight when I was wiping it down some of the leather started coming off (that's the 2nd photo). :/

I'm pretty sure the brand is southern motion it's maybe 2 & half years old.
I wipe it down with Luke warm water, nothing else; if there is "dirt" stuck in the grain then I gently use a horsehair brush to loosen from the grain with water.

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